Getting good results on social media means understanding that each platform works differently. Success comes from being genuine, helpful, and consistent across all platforms. Platform-Specific Strategies LinkedIn is a professional networking site where sharing expertise gets the best response. Post educational content that helps people do their jobs better with a professional but friendly tone. … Read More
Author: Rebeca
The Viral Effect in Social Media
About two weeks ago, I reached out to a former nonprofit client to inquire if she needed help with content creation. She said she would need to mull it over and then mentioned that a current advisor thought that her social media content should go viral. While this organization has an important and worthwhile mission, … Read More
Strategy vs. Tactics: Drive Business Results and Measurable Growth
Years ago, a friend called me from a conference room after finishing a job interview. “I’m taking a test right now,” she whispered urgently. “What’s the difference between strategy and tactics?” That question has taunted marketers for decades. I’ve watched many marketing professionals create endless blog posts and social media content, then wonder why their … Read More