Getting good results on social media means understanding that each platform works differently. Success comes from being genuine, helpful, and consistent across all platforms. Platform-Specific Strategies LinkedIn is a professional networking site where sharing expertise gets the best response. Post educational content that helps people do their jobs better with a professional but friendly tone. … Read More
Social Media
The Viral Effect in Social Media
About two weeks ago, I reached out to a former nonprofit client to inquire if she needed help with content creation. She said she would need to mull it over and then mentioned that a current advisor thought that her social media content should go viral. While this organization has an important and worthwhile mission, … Read More